MLB “FAN APPRECIATION DAY - SEPTEMBER 2023 - KANSAS CITY ROYALS vs NEW YORK YANKEES
In partnership with the Kansas City Royals, we broadcast four (4) games on The Royals’ CrownVision Jumbotron - simulcast to all in-stadium screens.
16% of ticketed fans scanned our QR code
11% of total fan attendance registered (2,500 fans)
First-Party Data: Email, phone
98% of registered fans who started a game, completed the game(s)
2X-3X total fan engagement (6-8K fans actively played along)
In New York City, we produced a fully-customized 12-minute game for Wicked’s 20th Anniversary party during BroadwayCon.
WICKED’s OFFICIAL20TH ANNIVERSARY PARTY - BROADWAYCON
Our opening graphics packaged received audible applause, cheering & excitement from fans.
35% of attendees scanned the QR code (capturing email).
99% of registered players played through the final question.
Nearly ALL OZDUST attendees played along whether registered or not.